Wednesday, January 25, 2012

Kate Moss for Mango

Supermodel Kate Moss has been signed on to be the face of high street retailer from Barcelona 'Mango'.
in the past the Brand had opted for actresses including Scarlett Johansson and PenĂ©lope Cruz to front collections in recent years, Moss's appointment marks a move further into the realm of high fashion for the brand.

The fashionista's previous high street collaborations include modelling and designing her own fashion lines for British retailer Topshop. Back in 2005 Swedish chain H&M decided to cancel a planned campaign featuring Moss after reports that she had taken illegal drugs, and Mango has even made reference to this period.
"Kate Moss was chosen as the image of Mango because she is a world-famous fashion icon, making her one of the most sought-after models in the fashion world," a Mango spokeswoman is quoted as saying in WWD.
A spokesperson for said the always-chic Moss will help the label "become an aspirational brand."
This will be Moss’s first big ad campaign as a married woman.
The hard-partying model is also a designer, creating collections for British retailer Topshop and luxury goods brand Longchamp.

Kate is looking simple and chic here, i bet she'll make a significant effect on Mango. cant wait to see whats in store.
i am very aware of Mango as a retailer, thankfully they have a store in Nigeria. i'm still waiting for H&M to open in Nigeria, i know i'll be their number one customer.
Andy Torres a fellow blogger helped shed more light on Mango when she became Mango's IT GIRL in 2011 i think., her fashion blog is great stuff, by far my favourite fashion blog. check it out here
cant wait to see more pictures of Kate modelling designs for Mango's spring 2012 collection.

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